Everything You Need To Know About RFM Analysis | by Mofrad Muntasir | Better Marketing
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Assessing Direct Marketing Campaign Effectiveness Using RFM, Logit and Machine Learning Methods
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A Multi-Objective Optimization Approach Using the RFM Model in Direct Marketing | Semantic Scholar
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A Multi-Objective Optimization Approach Using the RFM Model in Direct Marketing | Semantic Scholar
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RFM ranking – An effective approach to customer segmentation - ScienceDirect
Performance evaluation of different customer segmentation approaches based on RFM and demographics analysis | Emerald Insight
What is RFM Analysis & How Does it Work? - ActionIQ
PDF) A review of the application of RFM model
Direct Marketing Plan
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