The Biggest Challenge Facing 'Sports Direct New Boss' Isn't Growth - It's Transformational Culture Change.
![Bath Sports Direct store window smashed with large stone by hooded man in alleged burglary - Somerset Live Bath Sports Direct store window smashed with large stone by hooded man in alleged burglary - Somerset Live](https://i2-prod.somersetlive.co.uk/incoming/article8255007.ece/ALTERNATES/s615/0_Sports-Direct.png)
Bath Sports Direct store window smashed with large stone by hooded man in alleged burglary - Somerset Live
![Slough, UK. 5th October, 2021. A Sports Direct store in Slough. Consumer confidence has been growing Slough, UK. 5th October, 2021. A Sports Direct store in Slough. Consumer confidence has been growing](https://c8.alamy.com/comp/2GXM4CT/slough-uk-5th-october-2021-a-sports-direct-store-in-slough-consumer-confidence-has-been-growing-again-after-the-covid-19-pandemic-however-generally-footfall-was-down-during-september-credit-maureen-mcleanalamy-2GXM4CT.jpg)
Slough, UK. 5th October, 2021. A Sports Direct store in Slough. Consumer confidence has been growing
![Residents say Bath is starting to look like 'every other dull town' after Jolly's Sports Direct takeover - Somerset Live Residents say Bath is starting to look like 'every other dull town' after Jolly's Sports Direct takeover - Somerset Live](https://i2-prod.somersetlive.co.uk/incoming/article2594175.ece/ALTERNATES/s615/2_Untitled-design-4.jpg)
Residents say Bath is starting to look like 'every other dull town' after Jolly's Sports Direct takeover - Somerset Live
![Non essential shops reopen in Bath after12 weeks of being shut with social distancing measures in place. Queuing at Sports Direct. UK 15th June 2020 Stock Photo - Alamy Non essential shops reopen in Bath after12 weeks of being shut with social distancing measures in place. Queuing at Sports Direct. UK 15th June 2020 Stock Photo - Alamy](https://c8.alamy.com/comp/2C1E3HC/non-essential-shops-reopen-in-bath-after12-weeks-of-being-shut-with-social-distancing-measures-in-place-queuing-at-sports-direct-uk-15th-june-2020-2C1E3HC.jpg)